about

Lucky Charm was born out of an obsession with buying, selling, loving and living in vintage. It represents what I value in my own wardrobe: natural fibres, wearable pieces for a modern lifestyle, and prices that feel accessible.

Built on the pieces I hold most dear myself, with a focus on denim and antique whites, and sourced more widely in silk, linen, cotton, leather and denim, curated thoughtfully.

I believe true vintage and antique clothing should be affordable, accessible, and genuinely wearable, priced for real wardrobes and real lives. Every piece is hand-washed, repaired where needed, and hand-picked by me, ready to be worn and ready to be lived in.

Caring for : Victorian & Edwardian pieces

Avoid washing fine silks or wools; instead, these do best when steamed.
Spot clean gently with distilled water and a soft cloth if needed.
Sturdy cotton undergarments with delicate lace/embroidery can be hand washed using a delicate or no-rinse detergent and air-dried.

Caring for : 1920s - 1940s

Test for colourfastness before cleaning.
Hand wash only if necessary, as early synthetics and crepe fabrics can shrink. Using a steamer is always the best option for sanitising.
If you're hand washing, do so in lukewarm water using a delicate and/or no rinse detergent. Avoid wringing and gently press out water instead.
Never wash items with gelatin sequins.

Caring for : 1950s–1970s

More robust fabrics such as cotton blends, nylon, and polyester can usually be hand washed in cool water with a mild non-bio detergent.
Rinse thoroughly, reshape, and air-dry.
Some synthetics (post-1960s) can be machine washed on a delicate cycle.

Stain Removal

Avoid modern stain removers and bleach, as these can weaken old fibres.

For sweat marks: Hydrogen peroxide works well on white cottons. Alternatively, try a paste of bicarbonate of soda (baking soda) and water.
For oil-based stains: Lightly dust the area with cornstarch or talc, leave it to absorb, then gently brush away.
For stronger fabrics: Pieces sturdy enough to be soaked overnight can be treated with Napisan.