Hi! I'm Izzy, and I run Lucky Charm.

Lucky Charm was born out of an obsession that started in my tweens - buying, selling, loving and living in vintage. From school to university to office jobs and the corporate world, something that started as a hobby slowly became an integral and important part of my life. Making the decision to leave my corporate job and take this little business full time in 2022 was the craziest, but best, choice I ever made.

As a concept, Lucky Charm is very closely tied to my own values. It represents what I look for when shopping: natural fibres, wearable pieces for a modern lifestyle, and prices that feel accessible.

Built around the pieces I hold most dear myself, with a focus on denim and antique whites, and sourced more widely in silk, linen, cotton, leather and denim, I aim to curate thoughtfully. Every piece is hand washed, repaired where needed, and hand picked by me. And being able to help beautiful clothes find new homes is one of the most special things in the world.