‎

Hi! I'm Izzy, and I run Lucky Charm.

Lucky Charm was born out of an obsession that started in my tweens — buying, selling, loving and living in vintage. What started as a part-time hobby during studying, school and office jobs slowly became an integral and important part of my life. Making the decision to take this little business full time in 2022 was the craziest, but best, choice I ever made.

As a concept, Lucky Charm is very closely tied to my own values. It represents what I look for when shopping: natural fibres, wearable pieces for a modern lifestyle, and prices that feel accessible.

Built on the pieces I hold most dear myself, with a focus on denim and antique whites, and sourced more widely in silk, linen, cotton, leather and denim, I aim to curate thoughtfully. Every piece is hand-washed, repaired where needed, and hand picked by me.

I believe true vintage and antique clothing should be affordable, accessible, and genuinely wearable, for real wardrobes and real lives. And being able to help beautiful clothes go to new homes is one of the most special things in the world.